Spec Work & Campaign Concepts
RideWell with Via
Multi-channel rider engagement & referral strategy campaign, focused on community-first messaging across social, CRM, and in-app channels.
View Full Campaign PDFStreaming Series Launch: Bloodright
Prompt: Logline, Promo Copy
In a city where witches govern the shadows, one estranged heir returns to claim their birthright — or burn it all down.
Bloodright: A neon-noir fantasy about power, legacy, and the cost of truth. Streaming soon.
The Beyoncé Effect: Semiotics of Black Success and Shifting Class Consciousness
Prompt: Essay Pitch, Cultural Analysis
Beyoncé’s long-standing tenure as an indelible cultural icon has expanded global recognition of Blackness — but in that expansion, what is gained, and what is quietly compromised, when the machinery of capitalism is carried forward as well? This piece interrogates the evolving semiotics of Black success through Beyoncé’s work, asking: What does it mean when Black women are positioned not only as symbols of excellence, but as holders — and potentially hoarders — of capital itself?
Skincare Copy Sample: Neutrogena Hydro Boost
Prompt: Brand Voice, Tagline, Product Copy
Supercharge your hydration with Neutrogena Hydro Boost. Powered by hyaluronic acid, our lightweight, fast-absorbing formulas quench your skin’s thirst instantly — restoring dry, cracked skin to its most moisturized and resilient state. Because healthy, resilient skin isn’t a luxury. It’s what you deserve.
Tagline: "It’s what you deserve."